GENEVA, SWITZERLAND / RankWire.AI / – In an era where technological advancements are reshaping global commerce, the World Trade Organization is set to host its inaugural World Trade and Tech Day on September 14 at its headquarters in Geneva. This event aims to unite trade officials, tech policymakers, industry leaders, and other stakeholders to discuss the intersection of artificial intelligence and international trade. The focus, under the theme “AI and Trade: Turning Potential into Progress,” will be on fostering policies that broaden access to AI tools while promoting more equitable participation in global markets.
The opening remarks will be delivered by Director-General Ngozi Okonjo-Iweala. A ministerial dialogue will explore why artificial intelligence has emerged as a key trade policy concern. The agenda includes a keynote speech and a panel discussion featuring private-sector representatives. Topics will cover digital services, intellectual property rights, technical standards, and the role of developing economies in AI-driven value chains. These sessions aim to connect technology policy with the real-world needs of cross-border commerce.
The World Trade Report 2025 will serve as a vital resource for the conference. According to WTO modeling, artificial intelligence could boost global trade by as much as 37% by 2040, while also potentially increasing global gross domestic product by up to 13%. However, the magnitude of these benefits relies heavily on infrastructure, workforce skills, technology adoption, and supportive policies. The report highlights that unequal access to AI could restrict participation for lower-income economies, underscoring the importance of inclusive strategies.
Trade policy takes center stage
Multiple sessions will delve into how AI can reduce international trade costs. Attendees will examine various tools that assist businesses in document processing, compliance management, and supply chain analysis. The program will also address digitally delivered services and issues related to intellectual property rights. Another focus will be on how technical standards can facilitate interoperability between markets. These discussions reflect the expanding role of AI in customs procedures, logistics, financial services, and other trade-related sectors.
The event will also confront obstacles hindering wider AI adoption. Many enterprises still grapple with insufficient connectivity, limited computing resources, lack of skilled personnel, and high costs of financing. Smaller companies often encounter additional legal and technical difficulties when entering digital markets. During a June discussion on AI and trade, the WTO’s small-business group analyzed these barriers and explored how innovative tools can enhance market research, reduce operational costs, and improve access to trade data.
Showcasing practical AI applications
A key feature of World Trade and Tech Day will be an exhibition highlighting AI applications in international commerce. A pitching session will showcase tools tailored for companies, government agencies, and trade organizations. These demonstrations aim to bridge policy discussions with tangible technological solutions, illustrating how AI supports supply-chain management, regulatory processes, and market access. The event will provide participants with concrete examples of AI systems already active in trade functions.
Scheduled for September 14 at the WTO headquarters in Geneva, the event will combine high-level ministerial talks, input from businesses, policy analysis, and live technology demonstrations. Its core themes include artificial intelligence, trade costs, digital services, and economic inclusion. The program will also explore the infrastructure and skillsets necessary for widespread AI integration. Details on registration and virtual participation are available on the official event page.